Hello friends and welcome to the first edition of Little Luxuries newsletter.

This is a way to bring you along for the journey, add some more context, and share in a different format. As a marketer at heart, and now a short form content creator, I lean towards clear and succinct communication so this won’t be long winded. In this newsletter, I review premium lifestyle products and luxury home goods that elevate everyday moments—what I call ‘Little Luxuries.’ I’ve got a whole series of Little Luxuries over on Instagram if you want to check them out.

This week I’m reviewing three premium products from Aesop, the luxury Australian brand that sold to L’Oréal for $2.5B. Typically I feature 3 different products from three different companies, this is an attempt to go deeper with companies I really like that make more than one incredible product. I’m curious to see how well it does and if people like the format.

Note, apparently it’s pronounced ee-sop, which is branding 101 - make your brand name something people don’t have to ask how to pronounce. Double note, this is just me protecting my ego because I’m pronouncing it wrong, *sighs*.

With that, here’s top three little luxuries from … Aesop.

My Top 3 Aesop Products Worth the Splurge

1. Resurrection Aromatique Hand Soap - $46

I still remember the Chicago restaurant bathroom I was at in March of 2020 where I first smelled this. One of their early tactics was to get their soap in popular places, and it worked. The smell an intoxicating blend of mandarin, rosemary, and cedar and they were one of the first movers in the high end soap game, and, probably became the biggest as they sold to L’Oreal for $2.5B. If you’re wondering ‘is Aesop hand soap worth it?’ for me, yes. It’s become the gold standard in luxury hand soap and high-end bathroom products.

The branding is also gorgeous, it just looks good. It’s clean, simple, and pairs well with almost any home style.

2. Bronze Incense Holder - $175

This is a classic little luxury. Something that is both gorgeous and expensive compared other options. It is 1.5lbs and feels great in your hand. I don’t need to wax poetic about it. It’s simple, it’s pretty, it looks better than that cheap wood one you got for free.

3. Ginger Flight Therapy - $35

Who doesn’t have a moment occasionally where you could use a little cool down, a little breather, a little space, something to trigger your brain to chill tf out? Straightforward, smells great, nice to have around.

General Updates

FYI this was not sponsored, but I would love for it to be. That is also a part of testing these brand-focused little luxury videos. As I build out my content world I’m thinking of ways to create sponsored content that is still good content and not just an ad.

I will never push a product I don’t believe in (I’ve turned down a lot of money from AI companies already - not that I wouldn’t work with them (*ahem nanobanana, perplexity, anthropic, openai) but most of them are garbage.

If you know a brand that you think I would vibe with I would be in your debt if you connect me (partnerships@calebulffers.com) - generally leaning towards high quality and well designed products in home, tech, and fashion.

I have some fun holiday content I’m working on including luxury gift guides and premium product recommendations so stay tuned.

If there’s anything you want to share, ask, request, just hit reply or jump into my DMs.

Looking for more luxury product reviews and lifestyle recommendations? Subscribe for weekly little luxuries delivered to your inbox.

Have a fabulous weekend!